A Playful Take on Everyday Icons: Human Made and Coca-Cola Collaborate on Design Cans

Elevating the ordinary through graphic-driven design, the release reframes the soda can as both object and accessory.

Human Made

The realms of high-end clothing and traditional beverages are officially converging. The Coca-Cola Company has unveiled a highly anticipated collaboration with HUMAN MADE, the esteemed lifestyle brand led by the iconic creative director NIGO. This spring, the collaboration unveils a special, limited-edition "Coca-Cola" HUMAN MADE design can. The whimsical launch reinterprets the classic beverage packaging, effortlessly transforming the ordinary drink into a coveted collection. The cooperation is crafted to provide an experience that beyond mere consumption, completely embodying HUMAN MADE's distinctive visual and narrative expertise. The regular 350ml Coca-Cola can has been elegantly redesigned with the Japanese label's distinctive whimsical patterns, resulting in a lively aesthetic that consumers will eagerly wish to capture and showcase. A special 6-can pack will be available for loyal fans and collectors, presented in a uniquely designed, collectible carrying box.

In commemoration of the extensive collaboration, exclusive promotional activities will be launched concurrently with the statewide release. The FamilyMart store on Shibuya Park Avenue in Tokyo will be entirely enveloped in a bespoke collaborative design. Moreover, fans using the “Famipay” application can accumulate digital stamps with every purchase to participate in an exclusive lottery. Although certain users may earn Famima points, the ultimate grand prize is the widely sought-after, life-sized “HUMAN MADE Coca-Cola COKE CAN HARIKO.” The prize, restricted to only 10 fortunate winners, is a traditional Japanese papier-mâché doll, expertly made by artists to accurately mirror the limited-edition collaborative can.

The limited-edition Coca-Cola x HUMAN MADE design cans and 6-can sets are set to launch on Tuesday, April 7, 2026. The collaborative beverages will be offered in restricted quantities just at FamilyMart convenience stores around Japan.