Influenced by René Lalique’s early 20th-century perfume vessels and topped with a regal lion head representing strength and mastery.

Curtis “50 Cent” Jackson, founder of Sire Spirits, and renowned crystal manufacturer Lalique have introduced the 505 Edition Branson Cognac, an exclusive partnership that combines a remarkable Hors d’Age cognac with a bespoke, hand-crafted crystal carafe from the esteemed French brand.

The "505 Edition," restricted to 505 uniquely numbered decanters, establishes a new standard in contemporary luxury, combining the rare, eternal legacy of Grande Champagne cognac with Lalique's lasting craftsmanship. The idea, originating from a creative collaboration in 2020, showcases a distinctive silhouette influenced by René Lalique’s early 20th-century perfume bottles, topped with a regal lion head, representing strength and mastery.

“This cognac represents a legacy I want to pass on—the nectar will still have a story to tell, and the crystal carafe will endure as a unique piece of art,” Jackson said in a statement shared by the cognac brand.

The resultant crystal decanter is a synthesis of sculpture and vessel, produced at Lalique’s workshop in Alsace with techniques such as blown and pinched glass, cutting, engraving, and hand-polishing. The decanter is contained within a custom display case made of high-quality wood and composite marble, equipped with illuminated sections triggered by a distinctive Branson LionHead key.

The Hors d’Age cognac comprises 200 eaux-de-vie entirely derived from Grande Champagne, the foremost cru of Cognac. Certain spirits, matured in Limousin oak barrels, are almost 100 years old. The tasting notes include aromas of moist underbrush and citrus zest, flavors of white truffle and aged spices, and an exceptionally prolonged aftertaste.

The “505 Edition” embodies a philosophy of responsible capitalism, linking its exclusive acquisition procedure to charitable endeavors. The journey to ownership commences with a minimum $5,000 contribution to The G-Unity Foundation, Jackson’s public philanthropic entity focused on uplifting marginalized communities.

Upon donating, prospective owners are afforded the ability to reserve a certain bottle number. They then possess a 30-day option to finalize the acquisition for a further $20,000. Every contributor and purchaser is automatically designated as a Founding Member of the 505 Society, an exclusive virtual club that provides advantages such as a bespoke hand-crafted Lalique coin, a digital NFT, and invites to VIP events and exclusive experiences.

The captivating bottle is the most recent collaboration in spirits from Lalique, which has previously introduced limited edition decanters for Patron tequila and Macallan Scotch. The 505 Edition Branson Cognac by Sire Spirits × Lalique is limited to 505 decanters globally and is available solely by invitation at a price of $25,000 per bottle.