Aston Martin And Bollinger Champagne Join Forces For Global Luxury Experiences

Two prestigious luxury businesses, renowned for their association with James Bond, are partnering for high-profile activations.

Bollinger

Luxury automobile Aston Martin and legendary French Champagne house Bollinger have created a remarkable global relationship, the two businesses said. The upmarket merger brings together two icons of the premium market known for their long tradition, immaculate craftsmanship, and pursuit of excellence–as well as merging James Bond’s favored automobile and the superspy’s favorite Champagne under one immersive canopy.

Champagne Bollinger was awarded the Official Champagne Partner of Aston Martin, which in turn becomes Bollinger’s Official Automotive Partner. “This partnership is a natural alignment of two iconic brands,” said Charles-Armand de Belenet, Managing Director of Champagne Bollinger. “We are proud to see Champagne Bollinger become part of Aston Martin’s most exceptional moments around the world.”

Founded in 1913, Aston Martin is a hallmark of British performance and handcrafted perfection. The marque’s century-long heritage of building legendary sports vehicles, which blend cutting-edge engineering with timeless design, echoes the principles cherished by the 196-year-old Champagne family. Since its founding in 1829, family-owned Bollinger has maintained a remarkable mix between legacy and forward-thinking excellence, even maintaining a continuous Royal Warrant from the British Royal Household since 1884.

Stefano Saporetti, Director of Brand Diversification at Aston Martin, said the relationship represents the automaker’s attitude of producing “unforgettable experiences that blend performance, craftsmanship, and artistry.”

As part of the arrangement, Champagne Bollinger will be present at important Aston Martin VIP events and client gatherings globally, from private premieres to intimate unveilings. The strategic partnership aims to reinforce both brand’s commitment to elevating lifestyle experiences for discerning global audiences. Stay tuned to discover what the cooperation has in store for followers of both brands.