Charles Leclerc Promotes the Low-Calorie Ice Cream Brand, LEC, on the Frozen Aisle

The brand is launching solely in Italy prior to its international expansion. Remain attentive for forthcoming information.

LEC

Scuderia Ferrari driver Charles Leclerc is accelerating innovation and unlocking new prospects. While competing for the premier Formula 1 team, Leclerc unveils his next low-calorie initiative, LEC.

Ice cream is Leclerc's indulgence, as he seeks to maintain his fitness while enjoying his preferred delicacies. LEC is his response, a delectable and well-rounded selection that consistently delivers on flavor. Leclerc's aspiration materialized in five delectable flavors: "VANILLOVE," "SALTY CARAMMMEL," "SWIRLY PISTACHI-OH!," "PEANUT CARAMEL TANGO," and "CHOCOLATE CRUNCH."

LEC

LEC is based on the tagline “WHY RESIST?” and enables you to indulge in delectable foods while maintaining your physique. The dish amalgamates ice cream and gelato into a singular, lightweight product, with caloric content varying from 335 to 399 calories per tub.