Dr. Dre and Snoop Dogg Collaborate to Introduce Canned Cocktail Brand, Gin & Juice

The two famous musicians have collaborated to create the canned drink brand, Gin & Juice.

The brand derives its name from Snoop's Doggystyle track, "Gin and Juice," produced by Dre, which narrates the story of a party fueled by booze.

The ready-to-drink Gin & Juice has launched with a 5.9% ABV collection with four initial flavors: citrus, apricot, melon, and passionfruit. The product is now available in packs of four, featuring one of each flavor, priced at $11.99 USD at select retailers and liquor stores.

Dre stated, "We consistently endeavor to create magic together, enjoying the process of creativity, and this product truly embodies our essence." “It embodies passion, friendship, love, and culture.” We aim to achieve excellence in all our endeavors, and thankfully, we frequently succeed.

Snoop remarked, "Consider our current career standings." “Consider our age and our accomplishments; we continue to love one another, so why not undertake a joint endeavor?” Frequently, individuals have been in a relationship for thirty years however are unable to communicate or spend time together, making it enjoyable to engage in a partnership with those one genuinely loves.

With the introduction, Dre and Snoop align themselves with several celebrities who have established their own alcohol businesses, particularly in the realm of canned cocktails, which have recently surged in popularity. Last month, Kylie Jenner launched Sprinter, her interpretation of a fruit-flavored vodka drink.