Hiroshi Fujiwara and Starbucks Japan Introduce "BBTEA by FRAGMENT" Beverage Featuring Reusable Cup

The beverage, exclusively offered at MIYASHITA PARK, is accompanied by a reusable “FRGMT MYST” cup.

Starbucks Japan

Hiroshi Fujiwara and Starbucks Japan have collaborated once again to present a unique “BBTEA by FRAGMENT” product together with a reusable cup.

The limited edition menu item is characterized by Fujiwara as a fusion of coffee and tea, reflecting the designer's personal preferences. “BBTEA by FRAGMENT,” an abbreviation for “BLACK BLACK TEA,” employs a robust black tea foundation blended with subtly roasted espresso. A vanilla-flavored syrup and the subtle sweetness of fresh cream enhance it, imparting characteristics of a tea beverage.

The beverage can be savored with the reusable "FRGMT MYST" cup. The front has FRAGMENT's distinctive Thunderbolt Mark beside the Starbucks emblem.

Starbucks Japan

“BBTEA by FRAGMENT is a fusion of coffee and tea.” It is a beverage that accommodates two kind of liquids. According to Fujiwara's translated statement, it is a beverage that one can consume in unlimited quantities and conveniently transport in a tumbler at any moment. “Regardless, I prepared a beverage intended for my own consumption.” I personally enjoy ice cream. Kindly utilize it to alleviate your drowsiness.

The “BBTEA by FRAGMENT” is now exclusively available at Starbucks Coffee in MIYASHITA PARK.

MIYASHITA PARK 6 Chome-20-10 Jingumae Shibuya, Tokyo 150-0001, Japan