McDonald’s Celebrates Grimace With a New Purple BBQ Burger and the Return of the Viral Shake

Capitalizing on the immense social media success of its mascot, McDonald’s has launched a new promotional suite featuring a specialized BBQ burger, the return of the Grimace shake, and a variety of limited-edition desserts.

McDonald’s Germany

McDonald’s Germany has officially launched an extensive all-purple menu in honor of Grimace, enhancing the beloved mascot's viral presence with the new Purple BBQ Burger. In light of the character's significant cultural revival in recent years, McDonald's has persistently capitalized on Grimace's nostalgic and viral allure. Hypebeast has extensively chronicled the mascot's evolution from a vintage McDonaldland character to a prominent entity in contemporary internet culture, a transformation significantly solidified by the immensely viral Grimace Shake phenomenon that dominated social media in the summer of 2023. The brand is now amplifying its momentum in the European market by expanding beyond the beverage sector to explore highly saturated, character-themed culinary products.

McDonald’s Germany

The centerpiece of the new German menu is the audacious Purple BBQ Burger. The limited-edition sandwich is totally themed around the mascot's distinctive color, with a 100% beef patty topped with purple cheese, creamy purple sauce, western sauce, onions, and iceberg lettuce, all encased in a vivid purple bread. In conjunction with the delectable main course, the regional launch officially reintroduces the notorious Grimace Shake, accompanied by a purple cream cheese pie, a purple blueberry cake pop, and a purple-berry cream dipping sauce.

The exclusive Grimace menu and the Purple BBQ Burger are presently offered for a limited duration solely at McDonald’s Germany.