Mirinda Debuts a Vibrant Rebrand and New "Smile Please" Creative Platform

The iconic fruit soda brand has unveiled a bold visual identity alongside a global marketing initiative designed to appeal to a younger, more energetic consumer base.

Mirinda®

Mirinda®, the fruit-flavored soda brand owned by PepsiCo, has unveiled a new rebranding initiative, introducing a refreshed design for its cans and bottles. The recent redesign of this staple beverage, found in local shops, supermarkets, and restaurants, seeks to maintain its familiar appearance, which formerly showcased its logo over vibrant hues and exuberant fruit patterns. The rebrand modifies the distinctive trademark by incorporating a bold retro-modern aesthetic.

The freshly designed beverages are identifiable on shelves because to their '80s arcade-inspired font and vibrant color blocking. The design is augmented with a singular fruit graphic organized in a semi-circular configuration, enhancing the visual appeal of each flavor profile.

Mirinda®

To commemorate its debut, Mirinda® has unveiled a global platform that embodies the vibrant and uplifting essence of its design. Entitled “Smile Please,” it encourages people to relish the fleeting moments in life by pausing with the zesty sodas. The launch is enhanced with "Smile Chain," an interactive digital initiative designed to initiate a chain reaction of positive energy.

Eugene Willemsen, CEO of International Beverages at PepsiCo, stated, “Mirinda® has consistently represented original self-expression, and we are now actualizing that ethos through a global initiative that is invigorating, whimsical, and pertinent.” In a realm characterized by hectic days and incessant clamor, a singular reason to grin can be profoundly impactful. With our new visual identity and Smile Please platform, we invite you to pause, rejuvenate, and select a moment of delight.