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The ingredient is expanding beyond coffee shops, appearing across cocktails, hot chocolate, baked goods, and other categories. Pronounced ‘oo-bay’, ube is a purple yam that resembles a purple sweet potato. It is indigenous to the Philippines, where it has historically served as a fundamental component in foods such as halaya (a dense jam) and pandesal (a soft bread roll), in addition to desserts like ice cream and cake. Recently, beverages using the violet element have gained