A New Chapter for Rocky’s Matcha Unfolds in Tokyo

Partnering with edenworks, the brand brings a multi-sensory tea experience to Harajuku Quest, blending design, florals, and ritual.

The Rocky’s Matcha Tokyo shopfront is now open to the public, operating daily from 11 a.m. to 8 p.m.

The Los Angeles-based tea firm Rocky’s Matcha is establishing a presence in central Tokyo. Established in 2022 by Rocky Xu, the brand has cultivated a devoted international audience by appearing as a mobile teahouse at meticulously selected fashion, art, and music events spanning from Paris to Milan. The ceremonial grade tea specialists are broadening their international presence by inaugurating their inaugural real shopfront in Japan, officially inviting clients into the freshly constructed EW. Pharmacy #106 premises.

The new outpost, situated on the first level of Harajuku Quest, is managed and designed by edenworks, a distinguished creative agency directed by Megumi Shinozaki. Renowned for a distinctive philosophy focused on "preserving flowers and linking them to the future," edenworks employs plants to create profoundly immersive, sensory spaces. The resultant teahouse harmoniously integrates Rocky’s Matcha’s profound reverence for Japanese tea customs with edenworks’ dedication to sustainability, waste reduction, and meticulous attention to detail.

Rocky’s Matcha

The Tokyo shopfront is designed to both as a serene aesthetic destination and a vital daily stop for locals, featuring a meticulously curated and concentrated drink menu. Visitors can anticipate premium, meticulously sourced products with the brand’s distinctive ceremonial grade matcha and rich houjicha. The Harajuku launch signifies a significant achievement for the independently owned tea firm, which commenced with a straightforward objective to provide an exceptional cup of matcha to discerning individuals globally. Rocky’s Matcha, which features a permanent experiential installation designed by Oscar Tuazon at Morán Morán in Los Angeles, further establishes the brand's expanding crossover appeal in the lifestyle and design sectors with its Tokyo premiere.

Location: 1F Harajuku Quest, 1-13-14 Jingumae, Shibuya-ku, Tokyo 150-0001