Vicio Debuts at UNVRS Ibiza with an Unforeseen New Proposition

Rihanna popularised the combination of chicken and caviar—now VICIO is offering it at a beach club in Ibiza.

Vicio

Fried chicken and caviar may appear to be an unconventional combination, yet this pairing has received endorsement from prominent culinary influencers, catalysing a high-low dining trend. Fast food vendors have emerged as significant contributors in contemporary design and culture, extending their impact beyond the culinary realm. VICIO, Spain's premier smash burger brand, introduces an innovative concept: the VICIO Burger Club.

The Spanish brand has announced an official residency at one of Ibiza's most prestigious clubs, capitalising on the current popularity of private members-only clubs. The Night League’s UNVRS nightclub will host an activation featuring a novel food item: chicken fingers accompanied by caviar. The unforeseen dish consists of marinated, fried chicken adorned with luxurious premium 00 caviar and minced chives, presented in exclusive, collectible packaging – an ideal complement to a beachfront cocktail.

Vicio

The club's launch will occur subsequent to a commercial push, featuring a dramatic video influenced by Men in Black. The science fiction-infused audiovisual experience transports spectators to an other world, where two covert operatives are assigned to safeguard an enigmatic golden chest. At the conclusion of the video, it is disclosed that the treasure was, in fact, chicken and caviar all along.

Desire to acquire the esteemed chicken and caviar combination at the VICIO Burger Club? Acquire further information regarding the activation at UNVRS.com.